Top Reasons For A Business Blog

With almost 100 million blogs online, it's safe to say blogging is here to stay. While many businesses have embraced blogging, some are still reluctant to have one. Here is a short list of reasons to explain the benefits of business blogging.

• Marketing/PR Tool- As you may already be aware of, PR and marketing can get quite expensive. Having a corporate blog will reduce costs-big time.

• Search Engine Optimization- Since search engines sees a blog entry as a web page, the more you post, the higher you will rank in particular keyword searches. If you want to expose your business to as many potential customers as possible, then your company should be blogging.

• Conversion Rates - Exposure is great, but if your selling products you need to convert traffic into sales. Blogs make it possible to have a relationship with your customers. Blogging is part of the equation in community building.
  

So what's holding you back? The biggest thing with blogging is commitment. Once a blog is started, it needs to be nurtured and grown with care. This is why many businesses are reluctant to start one. But if you're committed to your business to succeed, then you should commit to blogging. Hiring someone to run your blog and new media is key to success. Blogging is a full-time job. It shouldn't be passed on to an employee who's plate is already full. It needs to be handled by someone with passion for blogging and an evangelist for your product or services.